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Bischoff Decor St.Gallen
Corporate Design

Brand
Bischoff. Bischoff Decor AG, St.Gallen
Task
Brand repositioning, logo design and corporate design. Image revitalisation, new customer acquisition.
Applications
Branding, corporate design, design of all communication materials B2B, B2C
Bischoff Decor AG was created in 1969 as an independent sister company of the world-renowned Bischoff Textil AG embroidery company. Bischoff Decor carries a broad assortment of home textiles, including a sewing atelier for custom requirements. What started for ECHT as a simple job of designing an image brochure, led to a complete revamp of the Bischoff Decor corporate design.

With the creation of the Bischoff Decor image brochure ECHT successfully set new standards and was subsequently commissioned with the redesign of all company communications.
The project comprised comprehensive brand and design studies paying particular attention to a timeless image revitalisation within the context of an extremely short-lived and fashion-dependent sector. The newly created brand world found its way into all print and online media and was adapted to the product-oriented communication. The self-confident and superior corporate design impressively underscores the new Bischoff Decor image.
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