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Chocolat Frey
Premium identity for exports

Brand
Frey. Chocolat Frey AG, Buchs
Task
Packaging design for export, brand presence
Applications
Packaging design, advertisements
Chocolat Frey AG makes chocolate products for the global market. It is the market leader in the country of chocolate. However, the Migros subsidiary is also well-represented abroad – and aims to expand continuously.

The well-established selection of chocolates is to be introduced for export, particularly in Duty Free Shops and in the retail trade to strengthen the premium positioning of the Frey brand.

ECHT developed a high quality, complex packaging concept, taking account of the premium requirement of Swiss chocolate and differentiation between the sales channels.
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