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ASIA from Coop
Launch of frozen Asian snacks

ASIA. Coop, Basel
Brand concept, packaging design range
Packaging design
Asian dishes are still all the rage. These delicacies are enjoying growing popularity in the catering industry and home cooking. At Coop, fans of Far Eastern cuisine will not be disappointed with the wide range on offer.

Supplementing its ASIA offering with a product range from the freezer department, Coop now meets all consumer needs. Coop is marketing the new frozen food range under its own brand, Qualité & Prix.

ECHT was awarded the branding and packaging design contract for a range consisting of approximately 10 products. The focus of their task was to create a strong Asian look, with optical coding for Thailand, India and China. They were also required to show «snacking» aspects and how the new offering differs from existing spring rolls.