< >
Launch of oral hygiene range

Dentamed. Coop, Basel
Brand positioning, brand concept, branding, packaging design range
Packaging design, 3D-visualisation
The range of oral hygiene products available on the Coop shelves chiefly consisted of branded goods as well as a few individual products under its own brand Dentalux. On the basis of market research, Coop decided to merge the oral hygiene range and re-position it.

The range covers the areas of toothpaste, toothbrushes, mouthwashes and interdental care.

After a successful competition presentation, ECHT was instructed to develop a position for Dentamed and create independent branding and packaging designs. The appearance on the shelves now provides visual uniformity and the various areas of application can be recognised easily and quickly.