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feel free from Coop
Launch of feminine hygiene product range

feel free. Coop, Basel
Naming, brand concept, range packaging design
Packaging design
Coop’s selection of feminine hygiene items consists of brand-name articles as well as its own Linda brand products. Market research results demanded more originality, higher quality and catchy, on-trend naming catering to a younger target audience.

The product range covers panty liners, sanitary towels, tampons and intimate care.

ECHT was tasked with providing the brand with a considerably more «modern look» – with distinct product and application differentiation. The naming and branding are emphasized by their playful typographic and illustrative style. It exudes airiness and verve. On the shelf, its design achieves an outstanding block effect unmatched by its rivals.