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Rob & Lissy from Coop
Launch of Trendy American pastries

Rob & Lissy. Coop, Basel
Naming, brand concept, brand positioning, gaining new customers, packaging design, product advertising, sales promotion
Packaging design, table displays, POS measures
The American trendy pastries such as doughnuts, muffins and brownies have also arrived on the Swiss market and are very popular with young customers and families.

ECHT was given the assignment of creating an emotional, visual identity to achieve a high level of awareness among the main target group and encourage impulse purchases.
Illustrative and typographical elements, combined with the colour concept, give the American range a playful, attractive homemade look.