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Yogi Freeze
Launch of Frozen Yogurt from Coop

Yogi Freeze. Coop, Basel
Naming, brand concept, packaging design
Packaging design
Frozen yogurt is regarded as a healthier alternative to traditional ice cream. Frozen yogurt had already popped up in the USA in the 1970s. In the meantime (from about 2010 onwards) the deliciously light ice cream reached Switzerland and is enjoying continually increasing popularity.

Coop recognised its potential and instructed ECHT to design the packaging for two types, namely «Nature» and «Mango». The name of «Yogi Freeze», the colour scheme and the illustrative world are directed at a young target group and one that has remained young, which loves the airy, light ice cream experience.