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The cult brand

Comella. Emmi, Luzern
Branding, brand positioning, acquiring new customers
Packaging design, mock-up production, accompanying communicative measures
Comella is the success story of a brand and a chocolate milk drink, which has remained true to its strong, timeless image since the middle of the 1990s. Comella is Comella, continues to enjoy great popularity and has the «thing» that makes it a cult brand.

ECHT was given the assignment of designing the packaging by Toni, who owned the brand at that time. The design has remained almost unchanged since then. Comella has belonged to Emmi’s portfolio since 2003.