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familia
Launch of fresh Birchermüesli & Crunchy

Brand
familia. bio-familia AG, Sachseln
Task
Branding Birchermüesli & Crunchy, packaging design, 3D pack shots
Applications
Packaging design, on-pack fan-folds, product advertisements, flyers
The Swiss müesli pioneer is launching a new product on the market and in doing so is returning to its roots. Natural and balanced – these are features of Birchermüesli, which was invented by the doctor from Aargau, Dr. Bircher-Benner, around 1900. The freshly prepared ready Birchermüesli, combined with crunchy, crispy pieces, is to receive an appealing design, which emphasises the freshness aspect and reminds people of the successful familia müesli-bowl with an apple design.

ECHT was given the task of designing a sub-brand and packaging design as well as accompany measures for the launch on the Swiss market. The objective is to underline the brand expertise of familia and gain market share in the fresh produce sector.
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