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pure balance from familia
Launch of Functional food from nature

familia. bio-familia AG, Sachseln
Brand strategy, naming, branding, packaging design, 3D pack shots. Accompanying and sales promotional communication measures.
Packaging design, online banners, advertisements, flyers
familia stands for high quality müesli – real Swiss müesli.
The «Health Plus» functional food line provides specific health benefits. familia is expanding its functional food segment with a new type of müesli, which also satisfies the high demand for natural ingredients.

The brand promise of «healthy enjoyment naturally from the heart of Switzerland» is honoured 100% with the new, cholesterol-lowering müesli.

ECHT was given the assignment of positioning the new product in line with the brand values and not ignoring a range association when doing so.