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pure balance from familia
Launch of Functional food from nature

Brand
familia. bio-familia AG, Sachseln
Task
Brand strategy, naming, branding, packaging design, 3D pack shots. Accompanying and sales promotional communication measures.
Applications
Packaging design, online banners, advertisements, flyers
familia stands for high quality müesli – real Swiss müesli.
The «Health Plus» functional food line provides specific health benefits. familia is expanding its functional food segment with a new type of müesli, which also satisfies the high demand for natural ingredients.

The brand promise of «healthy enjoyment naturally from the heart of Switzerland» is honoured 100% with the new, cholesterol-lowering müesli.

ECHT was given the assignment of positioning the new product in line with the brand values and not ignoring a range association when doing so.
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