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Micarna
Redesign of a leading, traditional brand

Brand
Micarna. Micarna SA, Courtepin
Task
Brand concept, corporate design
Applications
CI/CD, labelling, stationery, design manual
Micarna is a leading traditional brand in the Swiss meat, poultry and fish market, with high quality products at competitive prices.

ECHT developed the brand positioning and carried out the redesign of the umbrella brand with a complete CI/CD identity. «Tradition, close to nature and Switzerland» are the core brand values.
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