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Rausch
Relaunch Hair Care

Brand
Rausch. Rausch AG, Kreuzlingen
Task
Brand concept, brand repositioning, rejuvenation of target group with recognition effect for existing consumers, branding, packaging design, sales promotion, communication
Applications
Packaging relaunch of the entire Rausch Hair Care range. Communication measures and seasonal pack specials (e.g. Christmas, travel etc.), print and POS applications, trade fair panels, image brochures, PR items for the Swiss and export market. Prototyping and mock-up building, maxifactices (large pack mock-ups for shop window or POS)
Rausch stands for Swiss herbal competence. The traditional brand has been producing innovative and natural hair and bodycare products since 1890 in Kreuzlingen.
Since 1971 the ISO-certified company has exported its products to ever more countries in Europe, Asia and the Middle East.

ECHT was commissioned with the packaging relaunch for 2009. The main task was to visually simplify the complex care system in the wide Rausch Hair Care range, and to emphasise the USP of the individual products so that consumers can easily and clearly find «their own» product.

The modernised design supports the positioning as a «problem solver» in the cosmetic medical segment.
The brand competence was strengthened by linking the competence claim and Rausch brandname.
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