< >
Premium positioning in Duty-Free shops

Ricola. Ricola AG, Laufen
Premium positioning, gift suitability, sharing, new customer acquisition, packaging design
Branding, packaging design, prototyping
Ricola AG is one of the most modern and innovative companies in the world. It stands for Swiss quality and exports its herbal specialties to over 50 countries. The family-run company is a pioneer of herb cultivation and is committed to economically, socially and environmentally sustainable corporate management. The traditional values of a family-run enterprise coupled with quality awareness and a passion for innovation define the success of this top Swiss brand.

The company wanted an image for the launch of a premium line in the duty free sector. On the shelf the range should display high quality and suitability as a gift. It was also important to position the core brand values of Ricola in a modern, fresh manner without compromising the recognition factor. The existing colour coding of the main herb drop product is used widely and has an enormous impact at POS. The visualised world of herbs and mountains enhances the brand image and the gold elements provide a final high-end touch.