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Relaunch overall image

Schützengarten. Brauerei Schützengarten AG, St.Gallen
Brand repositioning, brand concept, redesign of branding and corporate design, image refreshing, new customer acquisition
Branding, corporate design, packaging design, sales folder, trade fair appearance, redesign of all B2C communication materials
Established in 1779, the Schützengarten brewery in St.Gallen is the oldest independent brewery in Switzerland, as well as being one of the most modern. Schützengarten is firmly rooted in Eastern Switzerland and is today considered a cult product.

Following a successful pitch presentation, ECHT was awarded the contract for the redesign of the company brand and the relaunch of the core product, a pale lager-type beer – Lager Hell. The task was to combine fundamental aspects such as tradition, brewing expertise and innovation so that they are expressed more strongly and also appear fresher and younger.
In the course of the redesign a new, overall image for the umbrella brand was created. Applied consistently on internal and external communications, the dusted-off brand profile has a fresh, modern, self-assured and clear – but still traditional – impact.