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Launch of the new panaché

Schützengarten. Brauerei Schützengarten AG, St.Gallen
Brand strategy, brand positioning, brand concept, packaging design, communication
Branding, packaging design, all B2B and B2C means of communication and sales promotion
ECHT has been tasked with developing the brand strategy, brand positioning, brand concept and creating the entire image for this new product from Schützengarten.
With the market launch, ECHT will put the spotlight on this lively and refreshing drink with its perfect blend of aspects such as regional origin, natural identity and time-tested brewing techniques, and focus on its strengths. The challenge here was to strike a fine balance between the opposing values of the traditional and the contemporary.