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Sherpa Tensing
Relaunch to celebrate 60th anniversary

Sherpa Tensing. Steinfels Swiss, Winterthur
Brand repositioning, modernisation, rejuvenation, clear delineation of the sub-lines BASIC, SENSITIVE, APRES and KIDS
Packaging relaunch of the entire Sherpa Tensing range (28 products), launch 2014. Sales folder, communication at POS, promotional campaign, newspaper ads
The traditional Swiss brand Sherpa Tensing, manufactured by Steinfels Swiss in Winterthur, has been providing perfect sun protection for the entire family for 60 years.

To celebrate its 60th anniversary, the company wanted to group together all sun protection products in a single range and to create a new, uniform, fresh and dynamic image. Clearer, more modern and more attractive were the desired attributes.

Following a successful pitch, ECHT was commissioned with the packaging relaunch.